Tired of applying and not getting a response? Try this trick!
Let me give credit where credit is due. I stole this idea from Darren McKee, go follow his stuff on LinkedIn.
Does this scenario sound familiar?
1. You find a job that looks of interest.
2. You create a resume and cover letter (or pay us to make you one)
3. You apply and then go on LinkedIn to try to network with people.
4. No one responds to your LinkedIn messages and you never hear back from the job.
Frustrating? Demoralizing? Make you want to drown your sorrows in a bucket of chocolate ice cream? Me too.
By try this simple trick to get more engagement.
Create a short, 1 minute video, asking a pointed question and send that.
So follow steps 1-2. But before you apply, create a cell phone video, personalized to someone (ideally a possible future coworker, i.e. someone who works on the team you want to work on) asking a question about the role. There is so much good information on the internet, it's just lazy if you don't.
For example, I recently helped someone who was getting ghosted find an 3 year strategic vision document (119 pages) on the company website. We did a Ctrl+F, and searched "learning" since he was applying for a learning and development job. A few clicks later, we identified that they had a vision to create a coaching program for all people managers in the next 3 years.
This person created a 1 minute video asking if that ever got off the ground and how's it going? Sent it to the Director of Learning and Development via LinkedIn messages and guess what? He got an immediate response and set up a meeting.
Is it extra work? Yes.
This is why I advise you to be strategic about this. If you're not actively looking, this is the prime time for you to start this process because you can begin networking NOW for if you need a job LATER.
What do you think? Going to send a short video this week?